One of the most neglected and yet one of the most viewed pages on your site is your “All About Me Page.” People want to know who they are dealing with. They want to know why they should be on your site and work with you.
There are simple steps for writing the perfect about me page.
Who Are You?
Start with a picture: Let people know you are real. There are all kinds of ways to feature a photo of you. Make yours unique to you and your business.
Your bio: Keep it short and relevant to the niche you are in. No one cares about a list of your credentials, but they do care about what you produce. And they do care what about what you can do for them.
What makes you the expert? Brag about what you have under your belt. Tell about the special skills that others would love to take advantage of.
Now that you have told what you do and you have, it is time to inspire action and loyalty…
Give your “Why Statement”: Your why statement inspires others. Take a look at this fabulous video and see for your self:
Contact Information: Last but not least, make it easy for your clients and readers to get in touch with you. Provide a telephone number and a contact form.
Put your about page where it is easy to find…right there in the navigation bar. The about page on our sites are the second most looked at page. We always make them easy to find.
Now take your profile and simplify it. Make a short version you can use everywhere. Be sure to use the elements of a good about page. Add a link to your website’s all about me page and post it every chance you get:
- Your Google Profile
- YouTube Channel Profile
- Web Directories and Local Directories
- Forums in your niche
- Social sites – Facebook and Linkedin
- On guest posts
Follow these steps for writing the perfect about page and get your profile spread all over the web!