1. Keep It Simple
Nothing will cause your reader to click off your written material faster than your copy being written for a intellectual scholar. Using long complicated sentences and long paragraphs are an instant turn off. Click… your reader is gone!
The most successful online blogs keep their readers coming back over and over again because information is offered at a level they can understand.
In fact, successful online copywriters never write for readers above an 8th grade level…. no matter how intellectual their audience is. If complicated material, highly technical terms are need to be use, simply invite your reader to download a special PDF report. That will separate the average reader from the “wiz bangs.”
If you must use terms that your reader may not understand, add a glossary of terms they can refer to. Example: A real estate blog may use terms that are unique to that particular niche or business. Adding a glossary will help your reader understand unfamiliar terminology such as “debt ratio.”
However, make sure your glossary of terms are written on a 8th grade level.
2. Keep It Simple
Spoon feed your reader. Over whelming your reader with everything you know in one article is a sure way to get them never to return. They think you have said it all.
Break down one large concept in to several different articles or blog posts. It allows the reader to digest your message in a step by step gradient that is much easier to understand and digest. It will keep them coming back for more.
3. Keep It Simple
Keep your paragraphs short. Good website copywriting breaks the rules of writing “paragraphs” that you learned in English class. Your information should be no more than 4 lines long before allowing for a break.
Reading on a computer or cell phone is much easier on the eyes if there is a lot of “White Space” in your copy…. even if one paragraph is broken into several 4 line chunks.
4. Keep It Simple
Last but not least… good website copywriting is about your reader and not about you or your product. Yes… I’ll say it again…. good website copywriting is not about you or your product. It’s about your reader…. and the benefits your product can give them.
Your blog “About Page” is where you promote yourself, add your long list of awards, accomplishments and qualifications. And keep this in mind when you are tempted to explain every feature of your product down to the last nut and bolt.
Folks generally don’t care… they just want to know “what’s in it for them.” If you “must”… put all that tech stuff in a PDF for the 1/2 per cent who care.
I think you “Get It.”
“Keep It Simple!”
All Webmasters Are Not Alike
P.S. Website copywriting can be fun…. just keep these four website copywriting tips in mind when you blog… and you be far ahead of 90% of your competitors.