But wait! Have you really thought this through? Is a website part of your marketing plan?
Having a website/blog is a commitment. It takes time and some dedication to really make a site beneficial to your business.
As a Utah Web Design team, we like to make sure that every Utah business we serve is ready for a website.
The wrong reasons for a website:
- You are told, “Everyone must have a website.”
- And to build relationships with your customers, you must have a blog with your website.
- All of your competitors have websites.
- Your son or daughter, aunt or friend have offered to build your site for you.
- Besides you can do it for free, and it is easy!
Now this does not mean you do not need a website or a blog. You probably do. It just means you need a plan.
4 ways to tell if you are ready for a website:
Business planning: A website is part of your business plan. Even if a website or blog is a new concept, you are wasting your time and money if you have not added it as part of your marketing plan.
Know your customers: You know your target market searches for your business niche, online. This means you know your demographics and sociographics. You know that local search marketing will work for you.
You know the purpose of having a website. For example: You want to educate your customers. You have something to sell. You just want and online presence. You want local business advertising to cut your printing costs increase customer base.
You have an action plan in place for getting creating your brand. A brand is a little more than having a logo made. You are creating an indelible link; the idea of you that customers will remember. It is customer service, great products, plus an advertising campaign.
So do you need a blog or a website? I would venture to say that 99% of all local Utah businesses should be on the web. If you’re serious about your business or being an entrepreneur, you need to think and act strategically.
You want results from every action you take. An effective website produces results. We want to see everyone we serve succeed. We want see their Utah business grow from having an line presence.
Sheila – Utah Web Design
P.S. Take action now. Make a website part of your plan. Take advantage of the benefits a small piece of real estate on the World Wide Web can bring to your Utah business. Take advantage of local business online marketing! You will be light years ahead of other local businesses.