Most businesses make the mistake of thinking their customers are not using the Mobile Internet to find their products and services. Let alone taking advantage of local mobile search.
You can see this is an error that could be costing you business when you consider that more than 98% of the US has more 3G coverage than France, Germany, Italy, Spain and the UK combined. And we are now upgrading to faster 4G coverage.
It is figured that by 2016 mobile app downloads will easily surpass 44 billion.
With these figures savvy businesses are looking to jump on the Mobile Marketing bandwagon.