Branding your company includes a much bigger picture than simply exhibiting a logo on your website, printed materials and signs.

Branding is the perception consumers have of your company as a whole.  It includes, not only printed material and images, but the products, services and support your company offers.  It is a whole package.

Here are 10 branding strategies you should employ to help your company standout in the consumer’s mind when they think about your product or service.

Website:

1.  You only have 3 to 5 seconds to engage your online reader before they click off and go to your competitors website.  Make a good impression immediately.

2.  It is important the your site is clean, well designed and engages the reader at once.  Putting everything message you want to convey on the front page will appear “messy” and over-whelm your reader. Read More→