One of the best kept online copywriting secrets is… “White Space.” It’s the space between lines of text or sentences blocks.  Minimal white space is an online copywriting blunder that thousands of bloggers make in presenting content to their readers. Bloggers need to forget about what they were taught in English class 101, when it comes to writing content, that is going to be viewed online. I know….I know… we all have be taught about the proper structure of a paragraph. I can still see Mr. Carling’s red marks over my essay… “Improper use of paragraphs.” Paragraph: A distinct section of a piece of writing, usually dealing with a single theme. This is a new day… and a new medium. Reading on your computer is not easy at best. Bloggers need to make it as easy for their readers as possible. When a reader logs on to your post, the first thing they are confronted with is a general over-all look at your site. They make judgements about your site within 3 seconds. They are either interested in hanging around and reading what you have to say… or they are “out of there.” The header title let’s them know what the blog is all about. Color is important. Is it inviting. Is the site it cluttered or simple. Is there too much content to read with in a 3 to 5 minute period of time. Does the text look inviting to read or is it so compact that you eyes can’t focus on the individual lines.

“How how did that make you feel?”

“Can we try that again?” Read More→