Know What Your Customers Want and Need
1. A small business really has a greater marketing opportunity than a global one because it has the chance to really know and understand the dynamics of what their local customers want and need. That is, if they have the “eyes to see” and the “ears to hear.”
Motivational speaker, Zig Ziggler, has said, “You can get anything you want in life if you help enough other people get what they want….” Harry Browne, a master salesman said it another way, “The secret of success is: Find out what other people want and show them how to get it.” He said that the secret is to separate yourself from your wants and needs and make sure what you’re offering is what people really want… then… give it to them.
Any small business that put this principle to work will be miles ahead of their competitors who don’t take the time to do their “homework.”
Let People Know You Are In Business
2. In today’s market, just putting out an “Open Sign” and unlocking the door is not enough to gain a solid and loyal customer base necessary for long term success. With so much going on and so many businesses going up, it’s easy for customers to drive by your place and never know you are there. Your marketing dollars must be diversified enough to reach your customers on several different levels.
One level is online marketing. It is one of the marketing methods most neglected by local “brick and mortar” businesses… and yet it can be one of the most powerful marketing tool a small business can use.
More and more folks are using the internet to search for local businesses and they usually use their smart phones to do it. An online site, as well as a mobile website, are now a must for local business and small business marketing.
Hundreds of potential customers are searching for your kind of business online every day. If you do not have a website and mobile site, your competitors will certainly be found quicker and more easily than just noticing your enterprise amid other businesses on a busy street.
In other words marketing for small business begins by knowing and giving your customers what they need and want…. and getting out there and letting the folks know… you have what they want and need.
All Webmasters Are Not Alike
P.S. If you follow these two marketing tips for “Small Businesses”, your business will soon become “Big Business.” Going global are you? When you do… the same principles apply.