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Archive for Social Media

Make Your Google Plus Your Easy Social Media

By Sheila Atwood · Comments (0)

Tuesday, March 5th, 2013

My true confession…I hate social media because it is soooo time consuming and learning something new is about the last thing I want to add to my list. No matter what social media you choose there is a learning curve to make the most of the platform. And social media takes time once it is set up, remember is is Social Media.

With that said, all of my social media has to be easy to use and update and bring a return on my investment.

Google + fits that criteria. Besides that…you no longer have a choice if you want to make the most of Google and YouTube search.

Google + Has Become a Must… an Absolute Must

It has gotten to the point that you can not get by with out setting up your G+ account. It is the gate way to: Read More→

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Categories : Social Media

Tags : g+, google hangouts, google plus, social media

Social Media Checklist For Small Businesses: Infographic

By Sheila Atwood · Comments (0)

Wednesday, August 1st, 2012

If you remember Social Media is at the top of the SEO pyramid. It is also the area that is the hardest for small businesses to put into action.

I have found this great checklist, it is such a simple plan to follow. Actually a plan like this is would not be very time consuming, once you have all of the Social Media set up. But the really sensible thing for a small business would be to use only the social media your target customers are using. And only use the social media you are will to put into action.

Notice how your blog is the foundation of your Social Media plan. Read More→

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Categories : Social Media

Tags : facebook, social media, Social Media Plan, twitter, wordpress plugins

Should You Have An Interest In Pinterest

By Sheila Atwood · Comments (0)

Thursday, July 26th, 2012

I thought I would expand a little more on the Pinterest demographics. I have been doing research for one of our web design and management clients and found that Pinterestt will be a perfect fit. Most of her target market is women and we have several ideas for pictures she could pin that would be hot for re-pinning. It means a little extra graphic work but I think it will payoff big in the end. It will be a fun experiment and one I am actually excited to try out.

Take a look at this Inforgaraphic by Modea.com I found that helped me make this decision for our client and helped us get her approval. Read More→

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Categories : Social Media

Tags : Pintrest, social media, Social Media Plan

Where To Put Your Social Media Buck For the Most Bang

By Sheila Atwood · Comments (0)

Monday, July 23rd, 2012

There is no doubt that Social Media has become all the rage. But it also the hardest to manage and measure. No matter what you do you want to get the most bang for your buck.

Deciding what Social Media is best for your company depends on the same principles marketing principles you use for your business.

Do you have your target market in mind? - Go to the Social Media sites your audience is using and then use it for what they are willing to participate in.

What is your purpose? – What do you want to get out of your Social Media efforts? Branding, Sales or Client acquisition or Lead Generation?

How much time can you spend? – You know Read More→

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Categories : Social Media

Tags : social media, Social Media Plan

An Infographic of Social Media Demographics

By Sheila Atwood · Comments (0)

Thursday, July 19th, 2012

Social Media has found it’s place on the very top of the SEO pyramid. Knowing the demographics of your business needs to be at the very top of your marketing plan.

Who do you want to attract?
What is their gender?
What is their age?
Where are they spending their time?
Where are they spending their money?
What is their income?
What do they really want?

Before you spend your time, money and efforts on Social Media, you best know where your customers and potential customers are spending their time. Read More→

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Categories : Social Media

Tags : social media, Social Media Plan

Social Media Marketing Plan Alternatives

By Kathy Griffiths · Comments (0)

Thursday, April 26th, 2012

There is more to a social media marketing plan for your business than just using Facebook,Twitter, or LinkedIn. There are many types of social media that can be included in your marketing plan that can help you brand your product, service and your name.

First: It’s wise to assess which of the many social media strategies will work best for your business. Not all action plans may be necessary for your particular field.

Second: Who is your target market? Understanding the demographic of your reader, customer or client is important. The five types of demographics for marketing are age, gender, income level, race, and ethnicity. For instance, an older target market may not be avid Facebook or YouTube viewers. A younger demographic may not be inclined to read reviews. Read More→

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Categories : Social Media

Tags : facebook, social media, twitter

Social Media Predictions For Twitter Facebook and Google

By Sheila Atwood · Comments (0)

Wednesday, February 15th, 2012

It will be interesting to see all of the social media predictions that will be coming as a result of Social Media Week. Conferences are being held across 12 countries and has grown as fast as social media social media sites themselves. Who hasn’t been affect by Facebook, Spotify, Pinterest,Google + and Twitter?

Beyond will be sharing the findings of the extensive survey the did in November 2011. The survey is very well thought out and he results are shown in an infographic.

“These competing views formed the basis of our study. Are we approaching a huge sharing backlash? Or, are we at the tip of the iceberg in how brands can leverage new forms of sharing to integrate their products or services into the thread of consumers’ daily lives? A middle ground also exists – that the trends in sharing are both positive and dangerous, with the greater importance on making sharing more intelligent.The criteria for the study was as follows: Read More→

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Categories : Social Media

Tags : faceook, google +, social media, twitter