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Archive for Local Business

Local Business Marketing Online

By Kathy Griffiths · Comments (0)

Tuesday, June 26th, 2012

There is more to local business marketing online than just merely putting up a well designed website. Of course, good web design is important too… but you can’t put on the brakes just yet if you are looking for your website to generate leads or business.

As a Utah web design team we like to give our clients a few local marketing tips to keep in mind even before their website is up and running.

1. Keywords: You need to do an extensive keyword search to find the words or phrases that your customer would explore in trying to locate your service or product. Keywords are especially important when you are writing an article in your blog. Place keywords in your title, in the content of your post.

Use a good variation of similar or supporting keywords so your article flows naturally. The search engines frown on keyword stuffing…(repeating the same keyword or phrase over and over again.) Use keywords specific your local geographical area (your state and city.) Example: Read More→

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Categories : Local Business

Tags : Local Business, marketing, marketing online

Marketing for Local Business

By Kathy Griffiths · Comments (0)

Thursday, June 21st, 2012

Marketing for local business has changed in recent years. It use to be that you could put an ad in a local phone book and a couple of ads in a newspaper now and again… and that would be quite enough. Well…. your local phone book just doesn’t cut it anymore for effective long term marketing.

According to a study conducted by Pew Internet & American Life Project, 51 percent of U.S. Adults get their information about local businesses from the internet. Newspapers, word-of-mouth and television all ranked higher than the yellow pages in your phone book.

Now with those stats, you would think that all local businesses would quickly jump on the internet bandwagon; but no…. up to half of of them don’t have a website, according to Statistic Brain.

Some businesses feel that if they have a Facebook Fan Page…that is enough. Read More→

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Categories : Local Business

Tags : Local Business, marketing, Utah local businesses, wordpress

The Customer Value of Local Business Reviews Is Up

By Sheila Atwood · Comments (0)

Tuesday, April 17th, 2012

Survey shows that 85% of consumers use the Internet for local business search and they are trusting the recommendations and online reviews of other shoppers. Google Places and local directories are the most seen reviews for local businesses.

“The findings of this year’s Local Consumer Review Survey (2012) show a positive shift in consumer trust and appreciation of online reviews.

Approximately 72% of consumers surveyed said that they trust online reviews as much as personal recommendations, while 52% said that positive online reviews make them more likely to use a local business.” Myles Anderson – Search Engineland.

Graph from “The Local Consumer Review Survey 2012″ – SearchEngineLand.com. The rest of the survey is a must read for anyone concerned with how they appear online.

Important Local Business Reviews Read More→

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Categories : Local Business

Tags : google places, local google places, marketing

8 Web Tools For Your Local Business You Can’t Live Without

By Sheila Atwood

Friday, March 2nd, 2012

When it comes to promoting your local business, there are web tools you will want to grab and use. Put these web tools in place they will be the work horses for your web presence.

G- Mail

As a Utah Web Design team, for every site we build we always start out with our favorite Web Tool, Google Mail.

Google Mail has several built in tools that work well for us and our clients. First of all it easy to setup mail at Hostgator (our hosting account) and have it sent to our Google Mail account. This keeps all of the mail in one place.

For example, sheila@webpressutah.com goes directly to our business Gmail account.

Google Webmaster Tools

Google makes it easy to see exactly what they are looking for when it comes to finding and promoting your site in the Google Search results. Read More→

Categories : Local Business

Tags : google places, keywords, seo, web tools, webmasters, wordpres plugins

Thinking of Taking Your Local Utah Business Online?

By sheila · Comments (0)

Tuesday, October 18th, 2011

Looking at how you can better promote your local Utah business? Thinking of taking your online? Smart idea… but where do you find the time to get the job done?

80% of people search the web to find local business.

Having a website is the first step in establishing your online presence.

Now making the most of that online website is the key. You can have a website that is a beautiful brochure for your services. Or you can have a website that really communicates with your customers. A dynamic website does take some time and attention.

Business owners do not need one more thing to do. Just dealing with the day to day business affairs is enough. Creating an online presence can sound very overwhelming.