What is a Facebook Fan Page?
Facebook Fan Pages were designed for business and organizations. A Fan Page is a business micro site on Facebook. It represents your business, services and products, and it is different from a Facebook profile which represents you as a person.
What would you use a Facebook Fan page for?
Social Networking – Facebook is a social site. A Fan Page is a place for consumers to get to know you better and for you to get to know your customers better.
Branding – Even if you are part of a large chain, branding your local business engages those who will be shopping at your location. Although, large companies have more fans, local businesses have more interaction with customers.
Relationships – Engaging with your customers builds confidence in you and your brand.
SEO – Fan Pages are indexed by Google, giving your business more “Search Engine” oomph.
Contests – Grab “Likes” by running contests on your site. Facebook is interactive. Engage your fans and send your page viral. If your Fan Page is static…guess what… your fans will be static too.
Run Polls – Find out what is needed and wanted from your fans and customers. Let them know you are interested in them.
Coupons – People love coupons; just look at the growth of coupon sites like Groupon. Engage your fans with coupons for your products and services. Give them something to share with their Facebook friends.
Start a Buzz – Let your fans know about upcoming events and product releases.
Sell Products – Fan Pages allow businesses to sell products right from their site. It may surprise you to know that physical products out sell digital products on Facebook. Create a Fan Page that gets the click now and creates a fan base for the future.
Go Viral with Likes – Facebook reports that most people will “Like” your page because others have “Liked” it. Optimizing your page t0 gather fan “Likes” is a must. While local businesses may have less fans than big brands, fans engage more with a local business.
Subscribers – Your fans can subscribe to your Fan Page and get updates for all of your new posts, campaigns and events.
Gather Email Address – Up the chances for gathering email address for your email marketing campaign.
Contact and Find – Your Fan Page provides all the contact information a person needs to get to your business. Combine that with the fact that 65% of all Internet usage on mobile devices go to Facebook and Twitter. Imagine your fans finding you, your latest coupon offer and immediately acting on it.
Advertising – Running Facebook ads is easy and much much cheaper than any other Pay Per Click campaign.
B2B – Facebook is a social site. Socialize with other businesses that complement your niche. Share coupons, contests or advertising campaigns. Visit their site and support them.
25 Facebook Facts
- Facebook has more than 800 million active users
- More than 50% of active users log on to Facebook in any given day
- The median age for Facebook users is from 18 to 34
- More women use Facebook than men
- On average, more than 250 million photos are uploaded per day
- More than 350 million active users currently access Facebook through their mobile devices
- People on mobile devices are 2 times more active on Facebook than none mobile users
- Over 65% of all mobile Internet use is to access Facebook and Twitter
- The average user has 130 friends
- The average user spends over 55 minutes a day on Facebook
- Average users write 25 comments each month
- The average user is connected to 80 community pages, groups and events
- More than 2 billion posts are liked and commented on per day
- Average users become a fan of 4 fan pages each month
- The average user hits the like button 9 times a month
- Because friends”Liked” it is the #1 reason to like a fan page
So does your local business need a Fan Page?
Not every business needs a Fan Page. But, if you plan on promoting a product, running a contest or offering a coupon, a Fan Page is a must.
Why should you hire us to set up your Fan Page?
Time – Hiring us to set up your Fan Page will save you time in searching for the best apps, pictures and videos for an engaging a Fan Page.
Stop Overwhelm – You can avoid information overload that comes with all the constant changes in Facebook by letting us do the job.
Professional Look – A professional looking Fan Page, that has the look of your website, takes your branding and expertise to the level your business deserves. We can do that for you.
SEO – You want your Fan Pages to use all he SEO tricks possible for indexing your page, like making sure your Fan Page is “DoFollow”. We know the tricks of the trade.
Go the “Like” – Your Fan Page needs to go viral and engage your fans to take action. We can optimize your Fan Page to get the “Likes” you need.
Let WebPress Utah get you up and running quickly. No hassle, no over-whelm, no confusion for you! Act now!