You work hard and pay a lot of money to have your Website and videos rank well with the search engines…but all that hard work can go down the drain quickly if you have not optimized your website to convert searchers in to readers and into buyers. What is online conversion rate?
The Power of Choice
Getting your readers to take action is a lot like raising kids.
Teaching kids to take right actions comes with the responsibility of teaching them the power of choice.
Years ago I remember someone suggesting that giving children choices taught them responsibility and gave them power over life. The key was to start when they are small and make choices simple.
For example, my 3 year old daughter would choose what vegetable we would have for dinner. I would make it simple, “Should we have peas or cabbage for dinner?” By limiting the choices I had control, yet she would have choice.
Your website gives you control and you can limit the choices to exactly what you want your readers to do.
Your Online Conversion Rate Check List