Content Marketing and SEO for Utah Local Business

Recently we did a website for a Utah local business. Although there a few rough spots with the photography for the site, the site went up rather quickly. The problem came with content marketing and SEO.

All the basic SEO was in place:

Site descriptions: All pages had good SEO titles and descriptions for the main keywords.
Permalink structure: All pages had good permalinks structure that were shortened down to keywords. Photos: All photos had the correct alt tags and show up well in search.
Site load time: Was excellent, even the pictures load fast.
Responsive theme: As always the site design was responsive to all desktops and mobile devices.

The Problem Came with Content Marketing

The owner of the site decided to narrow down all of the content to just a brief statement. This eliminated any chance for actually having SEO content on the site.

You can have all the SEO descriptions, all the alt tags on photos, permalinks correct and perfect titles, but if there is no content you get zero – zilch – nadda – nothing when it comes to showing up well in Google.

This is one place where most local businesses can beat the pants off of their competition. And why we always recommend an active blog.

The Bad Results

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20 Sale Statistics You Need Become A More Effecive Salesperson

Do you ever feel like sales techniques change as fast as the Internet? Because people are now bombarded with sales information every where they look, they have become blind to many forms of advertising.

The same goes for direct sales contacts. The statistics below will help you learn what top performers are using to get past client blindness.

 

20 Shocking Sales Stats That Will Change How You Sell

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Cheap or Free Blog and Social Media Images Resources

Recently I went looking for cheap or free images for a clients website. I hate using stock images! So often they are so phony looking. We like to use images that come directly from the client, but that is not always possible especially when you are doing a social media blitz or making a video.

Problem with Cheap or Free Stock Images

  • Often you can not use them for commercial projects.
  • They look phony.
  • On a big project even cheap images can become costly.
  • Most free image sites do not give you very many choices.

Solution

First of all, you will need a clear understanding of what is considered Free under a creative commons license. I found this easy to understand explanation at http://pixabay.com/en/blog/posts/public-domain-images-what-is-allowed-and-what-is-4/

What is considered commercial use was very interesting! and well worth reading the article. Read More→

A Quick Guide for Social Media Image Sizes

As a web designer, do you find it time consuming and frustrating to figure out the image sixes every time you set up a social media account? I have kept a cheat sheet file, but a while back I found this great quick guide to social media images that I refer to all of the time. 

 

 

 

 

 

 

 

 

 

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Utah Web Design – Understanding the Website Design Process

Knowledge is power when it comes to website design. Understanding the process can help both the website designer and the client.

Utah Website Design There are 5 major steps to the Web Design Process:

  • Discovery – Setting the foundation for every step to follow.
  • Plan – Laying out the direction for design and marketing.
  • Development – Gathering information and creating the site.
  • Launch – Opening the site to the search engines and to the world.
  • Maintenance – Keeping your website live and up to date.

Discovery

This step is the most important step, not only for us as designers and website developers,  but also for you the client. It saves both of us time and money. Read More→

Why Do You Hate Your Web Designer?

Boss_-_BearAs a Utah Web Design company we find that most clients come to us when they are tired of working with their web designer. Small business owners are busy and rely on a good web designer to get them online.

Sad to say their common complaints reflect badly on all website designers and developers. Business owners become trapped in contracts and hosting problems they can not get out of. Or they feel like they have put in so much time with a designer that they hate to start over again.

Most Common Client Complaints

Designer Disappeared – The website designer has disappeared. Read More→

Utah Video Marketing – White Board Explainer Video for Law Firm

VideocameraWhen it comes to Utah video marketing most businesses could use a good “white board explainer video.” In just a couple of minutes you can easily explain:

  • a product,
  • your business ideas
  • you you are and what you do
  • a current special

Why White Board Explainer Videos?

These animation videos tell a story with fast paced drawings on a white board format with music or a voice-over. Read More→

Top Free WordPress Plugins in the WordPress Depository

We have been working in WordPress for over 5 years. The WordPress platform has come along way! The core of WordPress is getting stronger with the basics to set up a website. More and more concepts we use to use plugins for are now build right in.

We still have the basic free WordPress plugins we absolutely love and add to every site we build. Most of those plugins made the “Top 25 Most Popular WordPress Plugin” by Leadin.com. The really great infographic below is based upon the most popular plugins by downloads from the WordPress Depository. Read More→

Utah Video Marketing – New Video for Utah DUI Lawyer

Utah Video Marketing As part of the Utah Video Marketing plan for Utah Lawyer, Cara Tango we made a new video promoting her as a Salt Lake City DUI lawyer.

https://www.youtube.com/watch?v=cCRhtkdIQdo Read More→

New Website Design for Nonprofit Wrestling Club in Wyoming

Every year we do at least one website design free gratis for a nonprofit organization. Because my grandson belongs to the Top of the Rock Wrestling Club in Rock Springs, Wyoming I could not say no to this website design and website management.

Wyoming Web Design Read More→