Have You Built Your SEO For The Long Term?

By Sheila Atwood · Comments (0)
Wednesday, June 19th, 2013

Frog SingingWouldn’t it be grand if we could build a fabulous website and visitors would stop by and purchase our products. Unfortunately that is one pipe dream that has gone by the way-side. Yet that is one concept that is still believed by many and sold by way to many web designers.

You still need to market your site. There are many steps to a great marketing plan. Starting with SEO in mind is always a smart move. It is always the first step we take with our all of our Utah web designs.

1. Know how SEO works. Although SEO looks hard, the basics are easy to put in place.

2. Know before you go. Always start with keyword search.

3. Use long tail keywords, especially in niches with tough competition.

4. Know how to use keywords in your posts.

5. Have a long term marketing plan and put it into action. Read More→

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The Trigger Word That Secretly Persuades People To Say Yes

By Kathy Griffiths · Comments (0)
Wednesday, June 12th, 2013

Guest Post:  Gary Bencivenga

Gary BencivengaCopywriter, Gary Bencivenga worked with legendary greats such as the late John Caples and David Ogilvy.  Semi-retired, after 38 years in the copy business, Gary continues to help others master the secrets of persuasion-in-print.

The Secret “Trigger Word” That Makes More of Your Prospects Say Yes Than Any Other Word in the English Language

Okay, today I’m going to share what I’m convinced is the single most powerful trigger word that makes your “reasons why” hit home with much greater persuasive force. It is the overlooked word that causes more prospects to say “yes” than any other word in the English language.

Why is it so powerful?

… Because it triggers an automatic and favorable response in the overwhelming majority of your best prospects – 94 percent and 93 percent in two typical scientific experiments I’ll cite in a moment.

… Because it secretly “anesthetizes” the skeptical part of your prospects’ brains, seducing them into deciding emotionally, often with little or no critical thinking. This results in much higher levels of response and sales.

… Because you can use this magic word any time you want to persuade almost anyone to do almost anything, whether in your advertising, presentations, relationships with your customers, employees, management, board members, spouse, children, lover, a jury – anyone you wish to persuade in the fastest, most reliable manner

… Because people love to be persuaded this way, as you’ll see.

Interested?

Read More→

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Categories : Copywriting
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Online Copywriting For All Marketers: Harness The Power of Why

By Kathy Griffiths · Comments (1)
Wednesday, June 5th, 2013

Whether your online copywriting is for a blog, opt-in page, or sales page, you’ll reap great rewards if your learn to harness the power of “Why.”

Why?

Why Online CopywrtingIt’s human nature to want to know all the “ins and outs” before we make decisions.  We are  curious creatures who like to be in control and make our own choices based on information that solid and convincing.

As soon as a toddler is old enough to speak… he’s asking “why.”  Why do I have to go to bed now?   Why do I have to eat my veggies?   Why can’t I cross the street?  Why? Why? Why?

Last week, I was with my daughter and her children at our mountain retreat for the week-end.   Read More→

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Categories : Copywriting
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Content Curation and Abstracting: Your Saving Grace

By Sheila Atwood · Comments (0)
Sunday, June 2nd, 2013

Content Marketing, man reading a news paperGetting great content on your site is the key to SEO and marketing your site. Curating content or abstracting is a quick way to add content and deep link your site.

Content Curation: “Intelligently selecting interesting content in your niche and publishing it on your own website with your own voice and the backlink to the original source.”

Best Examples: Huffington Post – Mashable.com – And this post:
http://www.gmofreeidaho.com/herbicide-on-genetically-modified-soy-may-cause-birth-defects/

Notice how they pulled a quote from the site they are linking to (instant content).

When you do a curated post remember to use your keywords just like any other post.

  • Use keywords in attention grabbing post title Read More→
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Expanding Your Online Coversion Rate

By Sheila Atwood · Comments (0)
Wednesday, May 22nd, 2013

In the last few blog posts we have been talking about online conversion rate. I found several websites that expand on making the most of your website conversions.

Conversion Rates Start With Your Target Market

As we have said before, conversion rates start with targeting your potential customer. At Business2Community.com, J.C. Kendall gives you the perfect description of What SEO Is:

“Search Engine Optimization is the practice of helping YOUR potential customers find YOU-through the various online search engines, such as Google, Bing or Yahoo. That is it, period. Sure there are technical things involved in making it happen, but more and more, it appears that many are losing site of the goal, which is a stronger web presence for your business, and a more accurate and relevant set of Search Results for the person looking for what you have to offer.

Search Engine Optimization is NOT a numbers game, where you focus on bringing as many persons to your site as possible, in the hope that some of them will appreciate or need what you are offering.  That is called “Shotgun Marketing”- Blasting pellets at the masses hoping to hit some of them. That is what they do over at Facebook, and frankly it is a sucky way of doing business, because you simply cannot measure your effectiveness, or tweak your efforts for more effective or efficient results.

In a world of billions of individuals, I guarantee you, that there is SOMEONE out there who wants what you are offering. Your marketing efforts are about finding them, and helping them find YOU. It is ridiculous and wasteful to put masses through a sieve hoping to strain out those few who happen to fall into your funnel.  If you do not know who your target customer is, then there is no amount of SEO, and no formula that can or will improve your business.” 

This is a MUST READ ARTICLE: http://www.business2community.com/seo/seo-a-reality-check-for-your-business-0463869#ZVIoFdVjR23Q61k0.99 

Be sure to read and answer “A few questions for you to consider about your SEO” section of the article.  Read More→

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Categories : Marketing
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Your Coversion Rate and The Power of Choice

By Sheila Atwood · Comments (0)
Wednesday, May 15th, 2013

You work hard and pay a lot of money to have your Website and videos rank well with the search engines…but all that hard work can go down the drain quickly if you have not optimized your website to convert searchers in to readers and into buyers. What is online conversion rate?

The Power of Choice

Getting your readers to take action is a lot like raising kids.

Teaching kids to take right actions comes with the responsibility of teaching them the power of choice.

Years ago I remember someone suggesting that giving children choices taught them responsibility and gave them power over life. The key was to start when they are small and make choices simple.

For example, my 3 year old daughter would choose what vegetable we would have for dinner. I would make it simple, “Should we have peas or cabbage for dinner?” By limiting the choices I had control, yet she would have choice.

Your website gives you control and you can limit the choices to exactly what you want your readers to do.

Your Online Conversion Rate Check List
Read More→

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Categories : Marketing
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Call To Action Online Promotion Strategy: Be Bold!

By Kathy Griffiths · Comments (0)
Wednesday, May 8th, 2013

PT Barnum Marketing and Promotion If PT Barnum were here today, I wonder what persuasive online strategy he would use to promote his circus, “The Greatest Show On Earth.” Whatever he would come up with… you can bet it would be bold.

Barnum was one of the greatest promoters the world has ever seen. His marketing and promotion strategies are still studied by marketers today.

Barnum Was “Bold”

He used promotion methods that set him apart from his competitors. Barnum use an old marketing strategy called… ” A Circus Barker.” That’s the guy who stands and shouts out the benefits of purchasing a ticket to see the circus.

His job was to “Call The People To Action.” He had to persuade folks to purchase a ticket and go through the door… then it was up to the performers to deliver.

Years ago, I traveled with a craft wholesale company to trade conventions. We had our own “Circus Barker.” It was the father of my boss, who was quite a large man full of energy and vinegar. He stood right in the middle of the jam-packed isle, with a funny tall hat on, and called the crowd to action. His job was to persuaded buyers to step inside our booth to see what we had to offer. Once in the booth, it was up to the sales force to make the sale.

He was very successful. Our booth was always over flowing with craft buyers.

What Was His Secret?

Before I tell you how he got them into the booth, I’ll tell you what he didn’t do. Read More→

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What Is Online Conversion Rate?

By Kathy Griffiths · Comments (0)
Wednesday, May 1st, 2013

buy-onlineOnline conversion rate is different than SEO or search engine optimization. The ultimate goal behind implementing SEO strategies is to get traffic to your site by natural or paid search.  Visits to your website is determined primarily by SEO strategies, marketing, advertising, PR and customer loyalty.

Conversion Rate Definition

  • “In online marketing, the conversion rate is the percentage of visitors to a website that take action, or go beyond the casual website visit, to purchase a product or take another desired activity.” WebPress Utah
  • In short, it is the percentage of visitors who take the action you desire after arriving at your site.

Website Conversion

The desired action can take many forms, varying from site to site.  Examples include sales of products, membership registrations, newsletter subscriptions, software downloads, or just about any activity beyond simple page browsing.

A high conversion rate depends on several factors, all of which must be satisfactory to yield the desired results. The interest level of your visitor, the presentation of the offer, and the ease of the process should all be implemented to get the highest possible results.

1.  The interest level of the visitor is maximized by matching the right visitor, the right place, and the right time.  How well you have targeted your market makes a huge difference.

That’s why long tail keywords for search is vital in narrowing your target market.  The more narrow the keyword phrase, the higher the conversion rate.

Read More→

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Categories : Marketing
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WordPress Your Content Management System (CMS)

By Sheila Atwood · Comments (0)
Wednesday, April 24th, 2013

 CMS stands for Content Management System

CMS  is a way for the average person to create and manage a website. WordPress is more than a way to blog. It is the best way to have any type of website you desire.

Some of the biggest companies in the world use WordPress for their serious projects; Ebay, Yahoo, GE, CNN, Ford, Sony and Samsung, to name a few.

By nature, WordPress is very powerful. It can be as complex or as simple as you wish.

What can WordPress do for you? Or should that be… what you can do with WordPress

 

  • You have control, because you own your website Read More→
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Categories : WordPress
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The Value of A Long Tail Keyword Search

By Sheila Atwood · Comments (0)
Wednesday, April 17th, 2013

More often than not it is hard to convince a client the value of long tail keywords. It is not hard to understand when when your only consider search volume. For example:

Generic Search Terms vs Long Tail Keywords

According to Google:

  • “playgrounds” has 823,000 queries a month
  • “backyard playgrounds has 5,400 monthly queries
  • “backyard playground equipment” only has 1,900 searches
  • “playground equipment for sale” has 2,900 monthly searches

So if you wanted to narrow down and draw buyers to your site, which keyword would you use?

Their is much more to this game than search volume.

This infographic from Hittail will help you make the correct choice.  Read More→

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