New Video for LuckyDog Recreation, Playground Equipment Utah

We have been fortunate to work with LuckyDog Recreation, a Utah and Idaho playground equipment company. Recently we did a very fun video to market the Dynamo Apollo Spinner, a rope climbing spinning tool.

LuckyDog Recreation is unique in that they not only sell some of the finest and funnest playground equipment and all of the accessories needed for a complete playground, they also install their equipment.

This particular video features the LuckyDog construction crew “testing out” the Dynamo Spinner. Read More→

Make Your Video Posts Load Faster with this WordPress Plugin

When ever I design and set up a website for a client I always focus on site speed, from optimizing images to making sure plugins do not slow down the site. As we do more and more video marketing, I have found that video posts and pages often loaded very slow. The good news is that there is finally a plugin that remedies this problem.

WordPress plugin “Lazy Load for Video” by Kevin Weber works like a charm, especially when it comes to pages with more than one embedded video. The plugin is free and very easy to use. Read More→

Restaurant Trends for 2014 – How Does Your Utah Restaurant Compare?

Sometimes it may seem impossible to stay up with restaurant trends. Kitchenall.com has produced a wonderful infographic below that gives you a quick overview for 2014.

From a web design and web marketing point of view I found the following following trends very interesting:

9 in 10 restaurants say social media will become more important marketing tool in 2104 – Ugg! That sounds like more work! especially when you want to put your attention on your business. Here are a few tips that may help: Read More→

Should Utah Restaurants Install WIFI? Small Business Decisions

As a small business in Utah it can be hard to keep up with the big corporations. Small independent Utah restaurants not only compete when it comes to adding new menu items or updating decor but now they must make the decision as to whether or not to hop on the WIFI bandwagon.

“One of the biggest benefits of offering free WiFi is that it increases the time spent on premises.  Consumers tend to stay longer if they can use their tablets and laptops via WiFi.  Of the businesses surveyed, almost 62 percent said that customers spent more time in their shop or facility once WiFi was introduced. Read More→

Web Design and Video Marketing

Video marketing has become an intricate part of Web Design. Although there is social networking value, you could consider that posting your video on your website would bring ever greater value.

Shareaholic StatsSocial Website Stats from Shareaholic.com

Using Video On Your Website as Internet Video Marketing

  • Blog Posts – Use your new video as a blog post. It could not be more simple, upload your video and add a simple description. Re-purpose your old blog posts and bring them current with new video descriptions.

Read More→

11 Absolute Basic WordPress Plugins

wordpress-plugin-logo-WordPress themes are become more and more inclusive everything you need to make your website sing. But there are still some plugins you will find valuable to making your site function better and more secure.

Of course every WordPress designer has their favorites. I love to spy on them to see what they are using. No matter what plugin I find it must meet a certain criteria:

  • Easy enough for my clients to use.
  • Lite weight, it can not be bloated and slow the website down.
  • It can not conflict with the other plugins on the site.

Here is a list of the WordPress plugins we always include on every site.

  1. All In One SEO Pack – This is a simple SEO plugin that give you more than enough SEO power.  Read More→

Infographics – Going From Design to Viral Marketing

Presenting complex concepts or stats are much easier to understand if they are done visually. All of our lives we have seen graphs that make it easy to quickly compare data. A graph makes the information more interesting.  Infographics can do the same thing for your information.

Infographics are easier to produce and publish that you may think, your infographic can also go viral.

To start you will need to have an exact idea of what information you want to show graphically. Harrington Communications tells us that your infographic design should include a story, good information and a flawless execution.

  • Gather all of the information you want in your infographic. Be sure your spelling is correct.
  • Gather any pictures you want included. Be sure you have permission to use them.
  • Now choose a basic layout you like. Look for something that will give life and flow to your concepts.
  • Choose what color pallet you like. Something that represents your concept…for example an infographic on health could be in natural green tones. (My trick is to search the term “infographics” and click on images, you will find tons of colors and layouts
    you may like.)

Creation

Now it is time to choose a designer. Review their previous work and check out any reviews or testimonials. Communicate what you want and get a clear picture of price and completion date. Read More→

Utah Web Design: Is Your Website Mobile Ready?

WebPress, Utah Web Design, can make your website mobile ready. Don’t be one of the 97% of websites that are not optimized for mobile devices. Read More→

Utah Cities Make the Forbes Best Places for Business and Careers

Welcome_SignFor 15 years Forbes has created a list of the top 25 best places for business and careers in 2013. Three Utah Cities made the list. Forbes takes into consideration strong business climates, low costs and educated labor force.

Brigham University takes Provo to the 2nd best place for business and careers. “Brigham Young University is the largest employer in Provo, which had the country’s top job growth last year at 5.0%.” Forbes

Salt Lake City Metro ranks #12 “Companies are moving to the Salt Lake metro to take advantage of the state’s pro-business environment and low energy costs. Added bonus: Access to seven world-class ski resorts.” Forbes

Forbes: “The Business Depot Ogden is a former U.S. Army defense depot that has been transformed into a 1,128-acre state-of-the-art industrial park.” giving Odgen the number 16 spot. Read More→

Increase Website Conversion Rate

yellowWebsite conversion rate has been discussed in several previous posts.  However, today I want to focus on another way you can increase website conversion rate.

Copywriting

Your copywriting is just as important as good site presentation, targeted keywords, easy navigation and a good call to action.

Online copywriting techniques change, just as other aspects of online web design and marketing have evolved.  As readers become more focused on what they want and become more sophisticated in their use of the web, how they view your copy message has changed also.

Developers and online marketers have spent a lot of time, energy and money into testing what copy converts the best today.  Trust me…things have changed.

The Days Of Yellow Page Ad Copy Writing Is Over

For a long time, “Yellow Page” copywriting protocol dominated all marketing media, including online.  “Yellow Page” copywriting or “Feature” copywriting focuses on what you have to offer, rather than “Benefit” copy  which focuses on the advantages, comforts, conveniences or welfare of the customer or client.

Let’s take a look at an example I found in my yellow pages.

Utah Construction Personnel Services
We Help Utah Grow
(I say, who really cares?)

My Changes:

Utah Construction Personnel Services
Providing you with screened, skilled workers that
will get your job done.
Read More→