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Your Coversion Rate and The Power of Choice

By Sheila Atwood · Comments (0)

Wednesday, May 15th, 2013

You work hard and pay a lot of money to have your Website and videos rank well with the search engines…but all that hard work can go down the drain quickly if you have not optimized your website to convert searchers in to readers and into buyers. What is online conversion rate?

The Power of Choice

Getting your readers to take action is a lot like raising kids.

Teaching kids to take right actions comes with the responsibility of teaching them the power of choice.

Years ago I remember someone suggesting that giving children choices taught them responsibility and gave them power over life. The key was to start when they are small and make choices simple.

For example, my 3 year old daughter would choose what vegetable we would have for dinner. I would make it simple, “Should we have peas or cabbage for dinner?” By limiting the choices I had control, yet she would have choice.

Your website gives you control and you can limit the choices to exactly what you want your readers to do.

Your Online Conversion Rate Check List
Read More→

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Categories : Marketing

Tags : long tail keyword search, online conversion rate

Call To Action Online Promotion Strategy: Be Bold!

By Kathy Griffiths · Comments (0)

Wednesday, May 8th, 2013

If PT Barnum were here today, I wonder what persuasive online strategy he would use to promote his circus, “The Greatest Show On Earth.” Whatever he would come up with… you can bet it would be bold.

Barnum was one of the greatest promoters the world has ever seen. His marketing and promotion strategies are still studied by marketers today.

Barnum Was “Bold”

He used promotion methods that set him apart from his competitors. Barnum use an old marketing strategy called… ” A Circus Barker.” That’s the guy who stands and shouts out the benefits of purchasing a ticket to see the circus.

His job was to “Call The People To Action.” He had to persuade folks to purchase a ticket and go through the door… then it was up to the performers to deliver.

Years ago, I traveled with a craft wholesale company to trade conventions. We had our own “Circus Barker.” It was the father of my boss, who was quite a large man full of energy and vinegar. He stood right in the middle of the jam-packed isle, with a funny tall hat on, and called the crowd to action. His job was to persuaded buyers to step inside our booth to see what we had to offer. Once in the booth, it was up to the sales force to make the sale.

He was very successful. Our booth was always over flowing with craft buyers.

What Was His Secret?

Before I tell you how he got them into the booth, I’ll tell you what he didn’t do. Read More→

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Categories : Marketing

Tags : marketing and branding your business, marketing and promotion, pt barnum

What Is Online Conversion Rate?

By Kathy Griffiths · Comments (0)

Wednesday, May 1st, 2013

Online conversion rate is different than SEO or search engine optimization. The ultimate goal behind implementing SEO strategies is to get traffic to your site by natural or paid search. Visits to your website is determined primarily by SEO strategies, marketing, advertising, PR and customer loyalty.

Conversion Rate Definition

“In online marketing, the conversion rate is the percentage of visitors to a website that take action, or go beyond the casual website visit, to purchase a product or take another desired activity.” WebPress Utah

In short, it is the percentage of visitors who take the action you desire after arriving at your site.

Website Conversion

The desired action can take many forms, varying from site to site. Examples include sales of products, membership registrations, newsletter subscriptions, software downloads, or just about any activity beyond simple page browsing.

A high conversion rate depends on several factors, all of which must be satisfactory to yield the desired results. The interest level of your visitor, the presentation of the offer, and the ease of the process should all be implemented to get the highest possible results.

1. The interest level of the visitor is maximized by matching the right visitor, the right place, and the right time. How well you have targeted your market makes a huge difference.

That’s why long tail keywords for search is vital in narrowing your target market. The more narrow the keyword phrase, the higher the conversion rate.

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Categories : Marketing

Tags : marketing, online converstion rate, web conversion

WordPress Your Content Management System (CMS)

By Sheila Atwood · Comments (0)

Wednesday, April 24th, 2013

CMS stands for Content Management System

CMS is a way for the average person to create and manage a website. WordPress is more than a way to blog. It is the best way to have any type of website you desire.

Some of the biggest companies in the world use WordPress for their serious projects; Ebay, Yahoo, GE, CNN, Ford, Sony and Samsung, to name a few.

By nature, WordPress is very powerful. It can be as complex or as simple as you wish.

What can WordPress do for you? Or should that be… what you can do with WordPress

You have control, because you own your website Read More→

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Categories : WordPress

Tags : cms, content management system, wordpress

The Value of A Long Tail Keyword Search

By Sheila Atwood · Comments (0)

Wednesday, April 17th, 2013

More often than not it is hard to convince a client the value of long tail keywords. It is not hard to understand when when your only consider search volume. For example:

Generic Search Terms vs Long Tail Keywords

According to Google:

“playgrounds” has 823,000 queries a month
“backyard playgrounds has 5,400 monthly queries
“backyard playground equipment” only has 1,900 searches
“playground equipment for sale” has 2,900 monthly searches

So if you wanted to narrow down and draw buyers to your site, which keyword would you use?

Their is much more to this game than search volume.

This infographic from Hittail will help you make the correct choice. Read More→

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Categories : SEO

Tags : find long tail keywords, long tail keyword search, small business, utah web design

New Utah Web Design for Mobile Phones

By Sheila Atwood · Comments (0)

Wednesday, April 10th, 2013

As a Utah web design team we focus on websites for local business. About a year ago we met Dave Tuomitso owner of one of our favorite Orem restaurants, Milagros Mexican Food.

We introduced Dave to a mobile phone site immediately he could see the value and it has paid off for him. In fact cell phone users search for Milagros 4 times more than desktop users. Also his videos are viewed more from cell phones than from a desk top. These searches and views are up 26% from last year at this time.

Now I could get into all the reasons for choosing a Mobile website over responsive design, like SEO, conversions and giving the cell phone user exactly what he wants: Mobile Marketing. But this article is to show you the new Utah web design we did for Dave’s son Jackson Danger.

New Utah Web Design

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Categories : Mobile Websites

Tags : mobile web design, mobile websites, responsive design, utah local mobile websites, utah web design

How Do You Make Your Small Business Indispensable

By Sheila Atwood · Comments (0)

Tuesday, April 2nd, 2013

I just happened onto this video interview of Seth Godin that has important information of all of us small business owners.

Basic overview of How To Make Your Small Business Indispensable

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Categories : Marketing

Tags : small business, small business branding strategy

A Simple Marketing Plan That Will Put Money In Your Pocket

By Kathy Griffiths · Comments (0)

Tuesday, March 26th, 2013

If you follow this simple marketing plan, it will put money in your pocket. Knowing the difference between features vs benefits will make all the difference in the world in the end results of your sale or service.

When it comes to offering products or services to your prospective buyers, the following profound marketing wisdom will increase your bottom line.

Sell the “Sizzle” before you sell the Frying pan.

That bit of marketing wisdom applies to off line as well as online marketing.

Let’s put it another way: Features tell. Benefits sell.

You will never sell the frying pan by focusing only on the features. You will always sell the frying pan if you focus on the benefits, then the features. Read More→

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Categories : Marketing

Tags : marketing, online marketing, video marketing

Your Web Design vs SEO: The Battle Rages On

By Sheila Atwood · Comments (0)

Tuesday, March 19th, 2013

I am often amazed at how many times we loose a potential client when we point to their website as the place to start with SEO.

The Two Sides

SEO: There is no doubt that SEO can bring targeted traffic to your site.

Website Design: And your website design has to convert! Will visitor take the action you want?

But the site has to have a strong SEO foundation in order for a Good SEO campaign to work. We like to say, “Your Site Is More Than A Pretty Face.”

“While SEO is an important channel, the ROI that can come from improving customer conversion rates on your website can’t be beat — assuming you actually have people coming to your website in the first place.

Most SMB websites start from such a low bar that simple upgrades can have a dramatic impact on conversion with considerably less risk than competitive marketing programs like SEO and SEM.” Andrew Shotland Read More→

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Categories : Utah Web Design

Tags : seo strategy, web design