Recently we did a website for a Utah local business. Although there a few rough spots with the photography for the site, the site went up rather quickly. The problem came with content marketing and SEO.
All the basic SEO was in place:
Site descriptions: All pages had good SEO titles and descriptions for the main keywords.
Permalink structure: All pages had good permalinks structure that were shortened down to keywords. Photos: All photos had the correct alt tags and show up well in search.
Site load time: Was excellent, even the pictures load fast.
Responsive theme: As always the site design was responsive to all desktops and mobile devices.
The Problem Came with Content Marketing
The owner of the site decided to narrow down all of the content to just a brief statement. This eliminated any chance for actually having SEO content on the site.
You can have all the SEO descriptions, all the alt tags on photos, permalinks correct and perfect titles, but if there is no content you get zero – zilch – nadda – nothing when it comes to showing up well in Google.
This is one place where most local businesses can beat the pants off of their competition. And why we always recommend an active blog.