In the last few blog posts we have been talking about online conversion rate. I found several websites that expand on making the most of your website conversions.
Conversion Rates Start With Your Target Market
As we have said before, conversion rates start with targeting your potential customer. At Business2Community.com, J.C. Kendall gives you the perfect description of What SEO Is:
“Search Engine Optimization is the practice of helping YOUR potential customers find YOU-through the various online search engines, such as Google, Bing or Yahoo. That is it, period. Sure there are technical things involved in making it happen, but more and more, it appears that many are losing site of the goal, which is a stronger web presence for your business, and a more accurate and relevant set of Search Results for the person looking for what you have to offer.
Search Engine Optimization is NOT a numbers game, where you focus on bringing as many persons to your site as possible, in the hope that some of them will appreciate or need what you are offering. That is called “Shotgun Marketing”- Blasting pellets at the masses hoping to hit some of them. That is what they do over at Facebook, and frankly it is a sucky way of doing business, because you simply cannot measure your effectiveness, or tweak your efforts for more effective or efficient results.
In a world of billions of individuals, I guarantee you, that there is SOMEONE out there who wants what you are offering. Your marketing efforts are about finding them, and helping them find YOU. It is ridiculous and wasteful to put masses through a sieve hoping to strain out those few who happen to fall into your funnel. If you do not know who your target customer is, then there is no amount of SEO, and no formula that can or will improve your business.” J.C. Kendall
This is a MUST READ ARTICLE: http://www.business2community.com/seo/seo-a-reality-check-for-your-business-0463869#ZVIoFdVjR23Q61k0.99
Be sure to read and answer “A few questions for you to consider about your SEO” section of the article. Read More→